Smartphood’s plan is to use awareness and simplicity to decrease an individual’s food waste. By inputting your food inventory you have the ability to add a ‘consume by date’. This date is attached to that ingredient or product and the app will alert you when you are getting close to your deadline. The idea is to create awareness and remind the user that they need to consume that food or beverage. Along with alerts, Smartphood also attaches a cost associated with that product and asks you to set a ‘waste budget’. Therefore, if that food or beverage, unfortunately, ends up in the trash, the app will accumulate that cost and it will negatively impact your waste budget.